News of the Past Professional has 36 ready-to-use colorful 8.5-by-11-inch print templates. You'll be printing handsome greetings on plain paper in minutes.
When it comes to client birthday greetings, nothing can beat News of the Past date-you-were-born greetings for staying in touch. Our personalized corporate greetings reassure customers, clients, and prospects that you are a dedicated partner whom they can entrust with protecting their assets. Nurturing this sense of confidence is especially important now in these times of financial and economic challenge and change.
Subtle marketing
Birthday cards can be much more than a simple "hello". With News of the Past Professional, you can turn your birthday greeting into a subtle marketing opportunity personalized for each client and costing slightly more than a postage stamp.
User friendly
News of the Past Professional is an easy-to-use Windows application that prints birthday greetings filled with fascinating historical facts based on the year and month of the client’s birth. Our product can entertain your clients while alerting them to the continual changes in the financial environment, both past and present. News of the Past Professional is the client-appreciation marketing tool you should be using.
Attention grabbing
This software will complement the client-outreach techniques you are already using. Instantly you'll be generating attention-grabbing marketing pieces right in your own office and producing them on your printer.
Secure
This product is not Internet based, which means your client data and proprietary company information are protected—they never have to leave the security of your office.
Entertainment
News of the Past Professional greetings are fun. They contain intriguing blast-from-the-past information to offer all kinds of clients—whether they are sports fans, movie buffs, or music lovers.
It is hard to say what part of News of the Past Professional birthday greetings people like the most. They're a curiosity and a special treat for your clients, as well as a fun learning experience.
Our customers' testimonials have shown that recipients perceive these greetings as very special, though they take only seconds to create and print.
“Clients really appreciate receiving this special birthday fact sheet,” says Don W., an agent at a national insurance company. “Many have called to thank us and to say they enjoyed reading the history of their special day.”
And tax preparer Sharyn J. says, “They build good will for just pennies.” We doubt you will find another client-retention software tool that generates the kind of appreciation and loyalty News of the Past Professional does.
History
The Events of the Month area of the greeting recollects the important historical events of our time. These are the stories that shape our world.
The classic user
The typical user types a name and birth date in the name-entry area, then prints the greetings one at a time. The user chooses a print template from over 30 designs, and the program remembers the design last used the next time it's opened. The user can keep his or her clients date of birth private using the built-in Privatizing Client Date Of Birth tool.
Digging a little deeper
Digging a little deeper into the tool set, you can import a list of names, dates, addresses, and even e-mail addresses from your contact- management software. In News of the Past Professional, you can set birthday reminders to automatically populate the screen with a list of current greeting recipients.
For example, you can print all of your January greetings with a single click of the Print button, and then follow up by printing mailing labels. The program includes printable reports tracking whose greetings you've printed. If your name database includes e-mail addresses, you can turn the prints into PDF attachments and deliver them through your e-mail client.
